이은정

이 은 정 Lee, Eun-Jung (2013-현재)

• 서울대학교 대학원 의류학과 박사
• 서울대학교 대학원 의류학과 석사
• 서울대학교 생활과학대학 의류학과 학사,

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연구
Tone of writing on fashion retail websites, social support, eshopping satisfaction, and category knowledge, Clothing And Textiles Research Journal (SSCI), 33(1), 2015

Enhancing virtual presence in e-tail: Dynamics of cue multiplicity, International Journal of Electronic Commerce (SSCI),18(4), 2014
A prototype of multi-component brand personality structure (MC-BPS): A consumption symbolism approach, Psychology & Marketing (SSCI), 30(2), 2013
The mediating role of norms in the relationship between green identity and purchase intention of eco-friendly products, Human Ecology Review (SSCI), 19(2), 2012
The normative social influence on eco-friendly consumer behavior: The moderating effect of environmental marketing claims, Clothing and Textiles Research Journal (SSCI), 30(1), 2012
Social environment in e-tailing: Influence and research topics, 한국의류학회 글로벌 심포지엄 초대강연, 2011

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경력
Kent State University (US) Assistant Professor
Iowa State University (US) Visiting Scholar
FnC Kolon Fashion Information
Shinsungtongsang, Domestic Fashion Brands, Marketing Strategic Planning
FirstviewKorea, Consumer Research & Brand Consulting
Giordno Korea, Apparel Merchandising