이은정: 두 판 사이의 차이
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| 8번째 줄: | 8번째 줄: | ||
'''연구'''<br> | '''연구'''<br> | ||
Tone of writing on fashion retail websites, social support, eshopping satisfaction, and category knowledge, Clothing And Textiles Research Journal (SSCI), 33(1), 2015 <br> | Tone of writing on fashion retail websites, social support, eshopping satisfaction, and category knowledge, Clothing And Textiles Research Journal (SSCI), 33(1), 2015 <br> | ||
Enhancing virtual presence in e-tail: Dynamics of cue multiplicity, International Journal of Electronic Commerce (SSCI),18(4), 2014 <br> | Enhancing virtual presence in e-tail: Dynamics of cue multiplicity, International Journal of Electronic Commerce (SSCI),18(4), 2014 <br> | ||
A prototype of multi-component brand personality structure (MC-BPS): A consumption symbolism approach, Psychology & Marketing (SSCI), 30(2), 2013 <br> | A prototype of multi-component brand personality structure (MC-BPS): A consumption symbolism approach, Psychology & Marketing (SSCI), 30(2), 2013 <br> | ||
| 17번째 줄: | 17번째 줄: | ||
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'''경력'''<br> | '''경력'''<br> | ||
Kent State University (US) Assistant Professor <br> | |||
Iowa State University (US) Visiting Scholar <br> | |||
FnC Kolon Fashion Information <br> | |||
Shinsungtongsang, Domestic Fashion Brands, Marketing Strategic Planning <br> | |||
FirstviewKorea, Consumer Research & Brand Consulting <br> | |||
Giordno Korea, Apparel Merchandising <br> | |||
2025년 9월 12일 (금) 13:03 판
이 은 정 Lee, Eun-Jung (2013-현재)
- 서울대학교 대학원 의류학과 박사, 2004
- 서울대학교 대학원 의류학과 석사, 1999
- 서울대학교 생활과학대학 의류학과 학사, 1997
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연구
Tone of writing on fashion retail websites, social support, eshopping satisfaction, and category knowledge, Clothing And Textiles Research Journal (SSCI), 33(1), 2015
Enhancing virtual presence in e-tail: Dynamics of cue multiplicity, International Journal of Electronic Commerce (SSCI),18(4), 2014
A prototype of multi-component brand personality structure (MC-BPS): A consumption symbolism approach, Psychology & Marketing (SSCI), 30(2), 2013
The mediating role of norms in the relationship between green identity and purchase intention of eco-friendly products, Human Ecology Review (SSCI), 19(2), 2012
The normative social influence on eco-friendly consumer behavior: The moderating effect of environmental marketing claims, Clothing and Textiles Research Journal (SSCI), 30(1), 2012
Social environment in e-tailing: Influence and research topics, 한국의류학회 글로벌 심포지엄 초대강연, 2011
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경력
Kent State University (US) Assistant Professor
Iowa State University (US) Visiting Scholar
FnC Kolon Fashion Information
Shinsungtongsang, Domestic Fashion Brands, Marketing Strategic Planning
FirstviewKorea, Consumer Research & Brand Consulting
Giordno Korea, Apparel Merchandising